oppo手机的自白作文

时间:2021-11-10 11:36:38 意向书

篇一:《手机的自述》

手机的自述 我是一个大名鼎鼎的手机小弟,我可是人们的一个宝贝。 人们都叫我土豪金,这个称号,可不是一般手机可以得到的,这个称号可是只有我苹果5S可以得到的。 我的脸可大了,看上去非常清晰,我的功能可多了,有听音乐,上QQ看电视,玩游戏等。人们可把我当做是他们的心肝宝贝了呢! 有一次,小主人在家里闲着没事,就拿起了我玩起游戏来,过了一个半小时,小主人玩游戏的有点累了,我就给小主人放弃了音乐,让小主人轻松一下,不一会儿,小主人就听着我美妙的音乐,美美的进入了梦乡。 还有一次,小主人全家去一个远方亲戚家玩,可是小主人家的车到了市中心就迷路了,问问路人,又听不懂那儿的方言,小主人全家就把车停在了路上,急得不得了。过了一会儿,小主人对男主人说:爸爸,你的苹果5S不是有导航系统吗?男主人这才急忙拿出了我来,后来小主人一家终于在我的帮助下找到了亲戚。男主人对小主人说:今天多亏了这苹果5S,不然我们一家就成为流浪汉了。我听了男主人对我的这番夸奖,我心里好像比吃了蜜糖还要甜。 我的哥哥是一部OPPO手机,他的功能虽然比我少,但是他的功能也很好。他有一张中等的脸,也是一部触摸的手机。 我的爸爸是一部小灵通,他长得土里土气的,下面一排排的按钮。有一次,爸爸的主人发短信,可是一发就发了2个小时,主人的手都长岀茧来了,我可不想爸爸那样子。 听爸爸说,我的爷爷是一部很大的手机。爷爷还有一个称号叫大哥大,长得十分高大,爷爷是一个根本没有屏幕的手机,但他的外壳非常坚硬,爷爷最大的弱点就是信号差。 有一次,爷爷的主人要接一个客户的电话,所以找到了一个都没有的山上来接这个电话,可是信号还是很差,后来爷爷的主人没有接到这批生意,气得把爷爷丢到了地上,可是手机丢到了自己身上,不小心把脚给弄伤了。哈哈,我爷爷是不是很厉害。 介绍了那么多我的家族成员,我是不是很先进呢?

【写作指导:作文题目拟定的几个方法】

标题,是一篇文章的眼睛。一个好的标题,无疑是一双靓丽的眼睛,不仅能吸引读者,夺人眼球,而且能正确而生动地概括全文。既然一个好的标题如此重要,那么,什么样的标题才算好呢?

一个好标题,起码应具备以下几个条件:简洁、新奇、概括性强。困为一个标题过于冗长,就不够醒目,就不能快速进入读者的视野,反而会增加读者阅读上的心理负担,达不到预期的效果。而对于新奇来说,我想只要有一定的阅读能力和写作基础的人都知道,它对于一篇文章的标题、选材、立意有多么的重要。()它能让读者打破常规,用一种全新的视野和思维去阅读文章,获得前所未有的感受。对于概括性这个方面,它能让读者统观全文,先入为主,极好地把握文章的主题。

熟悉了好的标题具备的条件,那怎样才能拟好作文题目呢?着重从这几个方面谈谈。 首先,我们来看半命题作文的标题。相对而言,这种作文题目写作的范围要窄一些,一般情况下,题目中都会为写作者提供一定的选项。诚然,根据这些选项,我们也能写出不错的文章。但是,我们也可根据自己的实际情况,对其进行补充。例如,那一天,我好(伤心、快乐、委曲)虽然给出的选项都不错,也很适合我们同学选材,但我们也可独辟蹊径,令人刮目相看。如把题目拟为:那一天,我好骄傲;那一天,我好自卑等等。给人耳目一新的感觉,激发读者的阅读欲望。

其次,是话题作文的拟题。可以说,话题作文基本上是2000年以后风靡全国的一种作文考题形式。因此,学会给话题作文拟题显得尢为重要。经过几年教学实践的总结,我认为可以用下面几种方式进行拟题:

一、直接以话题作为作文题目。这种方式在话题作文刚刚出现时比较普遍。

二、在话题的前后加字加词作为题目。如以家为话题作文,我们采用这种方式,能拟出丰富多彩的题目:我的家、我有一个快乐的家、爱大家,才能有小家、家中趣事、我讨厌我的家等等。

三、引用歌名、剧名作为题目。仍以家这个话题为例,我们可拟成:快乐老家——

歌曲《快乐老家》、我想有个家——歌曲《我想有个家》、我爱我家——电视剧《我爱我家》;再如话题感恩,拟题为:感恩的心——歌曲《感恩的心》。用这些我们耳熟能详的歌名等作为题目,既创新又有似曾相识之感,不失为一个好题目。

四、活用诗句或歌名、成语。如委曲这个话题,拟为:都是风儿惹的祸——歌曲《都是月亮惹的祸》;母爱,拟为:天亦有情——诗歌《采桑子重阳》;合作,拟为:风雨同路——成语风雨同舟。这样,经过我们的活用,看似熟悉的东西有一种焕然一新的感觉。

当然,除此以外,拟题的方式还有很多,希望同学们能让我们的作文有一双靓丽的眼睛。

篇二:《oppo手机享自由主题散文》

1、

我孑然一身,

不,是在ulike的陪伴下,

走过一条演绎极致的长廊,华美包裹,雨点也不能打断光芒。

路过一间熊熊燃烧的教堂,膜拜信仰,古朴浮雕蜕变出仰慕。

越过一群忙碌追赶的人们,放纵心情,轻松时光潜伏在朝夕。

最终,呈现出预谋好的安静姿态。

音乐响起,ULIKE热情舞蹈,一个声音从那端传来。

谁也不能影响我的剧情。

在米兰演绎一个人的精彩,一个人的自由。

2、

我漫步在那个装满全世界奢华的天堂,任凭脚下的节奏断续跳帧。将自己定格在十字架的中央,我用一杯咖啡的时间看人群三三两两。看玻璃拱顶圈住日光,斑驳的散落在Lv、prada、gucci、ferrogamo…的橱窗。这里日日更新着优雅的希望。看商品拿着自己的价签相互打量,他们也在讨论下一季的时尚。还有,画着象征四洲壁画的墙壁旁,走过的那些提着大包小包的女人们,仿佛一个个时尚战士正奋战在流行的阵地上。起身,我和我的OPPO走过不褪色的马赛克地面。不是拥有才能享受,无谓的追求只会妨碍我的自由。乐享时尚 自由时光。

3、

我路过大街小巷,任何一片精美的墙身或是石雕的花纹都会令人驻足欣赏。一条

街巷,一个教堂、一家时装店的橱窗,或者是街上被微风卷起的一张广告,光影浮动下点点滴滴的生活,都弥漫着醇厚又令人沉醉的气息。在华丽的米兰,谁还在意今天是星期几,现在是几点钟。我只关心那套红色时装的尺码,只关心每一种美食的发音,只关心每一处亮丽的风景。只期待我的美丽、只期待我的心情,只邂逅我的OPPO。然后和我的ULIKE一起,幸福当下,探索未来。

4、

以云为翼,天下无双的画笔,是明亮的眼睛。

将所有的美好安放在ulike的布景里。

青空如洗,蔚蓝萦怀。

纤薄的思绪沿风散去,我正望着自由。

但愿,温暖的霞能听明,

欢迎来到oppo的嘉年华。

我们都静静聆听你落下的声音。

5、

米兰的橱窗里盛开怎样的花朵

花香都是优雅的芬芳

轻触米兰的每条街道

弥漫着Oltrepo Pavese Barvera的厚重

还有那些米兰的建筑,

被卡布其诺的咖啡味覆盖。

清晨,我骑着自行车

奔赴polenta的邀请。

黄昏,我坐着公车

感受Cotdettaalla MIllanese的诱惑。

Ulike和米兰一样的味道。

6、

我在时间的虚构中和空间的撩拨下,感受那厚重的历史穿插。米兰就像一张巨大的网,过滤掉荆棘铁马的哀伤,又张扬着时代的鲜活。它饱经战火,殖民,血腥、屠虐,依然伫立苍穹,引领全球时尚。过滤掉历史的沉重,彰显出一种精神,文艺复兴旁带着现实的即兴,安静的角落里炫耀着不合拍的美丽。在这座矛盾又和谐的梦幻城市,我象风一样飘荡,在不经意桥段遇见ulike。我告诉ulike:我淘到时代的鲜活,淘到文艺复兴的辉煌,又淘出一路的好心情。自由乐淘在异国他乡。

7、

伸出温柔的手,

找寻跨越时空的每一扇窗,

他们说Book is a friend

他知道前世今生 知道欢喜感伤 知道下一站时尚

知道在米兰我和ulike的心情

那么,这个淳朴的老人,

知不知道自己散发着迷人香。{oppo手机的自白作文}.

8、

光年流转,往昔的精致刹那陨落。

冲破迷乱堆积的尘埃,呈现纠葛繁美。

在记忆熄灭的角落,淘那些闪闪的精华。

9、

我是如此流连,米兰的每一个橱窗里的风景,借助不同的故事去诠释不同的设计。阳光给每一个橱窗镶嵌的金色光芒,都幻化出一段我心灵的畅游。橱窗里的红色提包是离开火焰宛如重生的鸟儿,橱窗里的蓝色时装是清冽的甘泉与奔腾的飞瀑,橱窗里的淡茶色高跟鞋是高贵的曲线,橱窗里模特的高低排列是丰富的象征,橱窗里的树叶装饰露出自然气息,橱窗里的金属质感背景演奏着后现代的序曲,橱窗里的绿色玩偶表达永远不消逝的春天,我是如此流连,这彻夜不眠的光芒。

10、

城堡与车站,背对背,遗失各自忧伤,

那一霎,我们领悟什么叫哥特式建筑。

城墙内,草叶曾茂盛,装饰一如既往的奢华。

围墙外,有我提起裙摆掠过,在落满细密小白花的自由。

圣匹沃内公园,抱腿而坐,

历史犹如翻飞的蛾,

是一抹孤单的背景。

Ulike最爱的是意大利味的冰淇淋。

11、

望着DUOMO,有一种要沿着线条飞升上天的感觉。 剑山一般刺向天空的顶部,

周身布满各种华丽而繁复的雕刻、装饰,{oppo手机的自白作文}.

随着阳光在云层中穿行,

DUOMO的色泽在不同光线下不断变化,

质感时而厚重时而剔透。

这首大理石的交响曲

有神明的神秘感和信仰的庄严气质。

更有“最后的晚餐”留下的思索。

12、

辉煌过后皆归于平寂,直至落寞。

但是每一件藏品都印证着永恒。

后来者追寻的脚步踉踉跄跄,

注视着王朝的背影渐行渐远,

时间默默跨入百年。曾经的,现在的,未来的滚烫梦想, 就这样在激昂的色调中重生,并且沸腾着。

于是,我与达.芬奇彻夜长谈,

直至ulike的闹铃响起。

篇三:《作文范文》

中考英语作文范文:1.How to make friends

It’s hard to make friends if you stay alone all the time. It’s easier to make friends when you have similar interests.

Don’r be afraid to show people what you are really good at. Talk about the things you like and do best.

Look at people in the eyes when you talk to them.

Be a good listner. Let people talk about themselves before talking about yourself.

Be friendly to a lot of people. Try to help your friends when they are in trouble because a friend in need is a friend indeed. That way you’ll have a bigger group to choose from and have more chances to make friends.

2.My view on television

Television has come into our life for many years.

We can’t live happily without television. Jt can give us the latest information and news. It can open up our eyes and enlarge our knowledge. We can get happiness from the plays on television. We’ll be boring all day if there is no television. Television programs are attractive. After a whole day’s hard worlk we can sit before the television and drink a cup of tea. How wonderful it is!

Television is also bad for people’s health. It’s bad for you to watch TV too long, especially bad for your eyes.

It is true that watching TV can influence our behavior. However, it depends on what we do.

3.My view on school uniform

At our school , we have to wear uniforms every day. The problem is that all my classmates think the uniforms are ugly. We think young people should look smart and so we would like to wear our own clothes. Our teachers believe that if we did that. We would concentrate more on our clothes than our studies. We disagree. We should feel more comfortable and thate is good for studying. If we can’t do that, we should be allowed to design our own uniforms. We also think everyone should be different from others. That would be a good way to keep both teachers and students happy.

4. My opinions on volunteering

We are middle school students and we are busy with our lessons. So some people think we should concentrate more on our studies. If we volunteer to help others, it’s a waste of time. But I think volunteering is great. I not only feel good about helping others but also get to spend time doing what I love to do. And from volunteering I have learned many things that I have never learned in class. So if I have an oppoutunity, I’d like to visit old people’s home to clean up for them. I’d also like to help sick kids in hospital. I love kids and I plan to put my love to good use by working in hospital. In a word, I’d like to help people who need help. If everyone helps out a bit, the world will be more colorful.

5.Small kinds

Human beings are advanced animals in the world. Some animals are very kind. For example , if you are kind to a dog , it will shake. It will tail to you. So if you are kind to others, they will also be kind to you.

You have lots of chances to give your small kindness if you see a disabled person working in the street. You can help him to cross the street. If you meet a stranger, you can show him the way.

If he or she asks you questions, you should be kind to answer them. That is you give small kindness to others. Maybe it seems to you a piece of cake, but it is very important to people in need. If you do this, the others will do it to you.

Be kind to others, and they will be kind to you.

6.My opinion on Internet

Hello, everyone! As you know, many students like to work on the Internet. Of course, it can bring us many good things. We can learn more knowledge outside our books, practice our spoken English with someone else and look up some useful information.

At the same time, it can bring us some bad things as well. Some students have made too many friends, seen some bad information that is not good for us and spent too much time on it. We should know what to do and what not to do.

That’s my idea. Thank you for listening!

7.Internet shopping

Internet shopping is a new way of shopping. It offers a lot of advantages. The most important one is convenience. You can shop whenever you like because the online shops are open 24 hours a day. And you don’t have to queue with others. And it is often cheaper to buy goods through the Internet and it is also easy to find what you are looking for.

There are some disadvantages, too. You can not see the products or check their qualities. Besides you can not enjoy walking around the shops and talking with your friends.

写给母亲的感谢信

My dearest Mother,

The mother‘s day is coming and I would like to say “Happy mother’s day” in this letter. I love you and thank you so much for everything you did for me. This day,I will stay away and can‘t give you my appreciation at home. I know I will watch myself,so don’t worry about me. I am doing very well on my study. My schoolmates and teachers are all very nice. Though I can‘t be at home, I hope you have a wonderful mother’s day.

Love, Your son

Dear mother :

I am writing to express my deepest thanks to you in Mother‘s Day,dear mother,you devote all of your energy and blood to our . you do not have any complaint about my brother and i.You love our though various different approaches such as study,work and life,consequently,our held on the belief that the mother is only lover .please accept our appreciate again

I hope that you have happiness everyday.

通电话 A Phone Call

I was tired with preparing for the Joint College Entrance Examination the other evening. And having been alone for several hours,I was eager to have someone to chat with me about anything but examinations. So I telephoned my best friend Mary,who was also busy preparing for the joint entrance examination.

On the telephone,I told her that I missed her very much. And I invited her to have a cup of

coffee with me in a coffeehouse near her home. But to my surprise,she declined and said that she had to devote all her time to her studies. Hearing this,I could do nothing but hang up after saying “Sorry” to her. Disappointed and discouraged,I turned back to my desk and reluctantly buried myself again in my books.

模范学生 A Model Student

Do you mind being called a bad student?Of course not. So far as I know,everybody intends to be (become) a model student.

However,to be a model student is by no means an easy thing.

First,he must do his best to obtain knowledge. A man without sufficient knowledge will not succeed.

Secondly,he must remember to improve his health. Only a strong man can do great tasks. Thirdly,he should receive moral education. If his conduct is not good,no one will consider making friends with him.

少壮不努力,老大徒伤悲

“少壮不努力,老大徒伤悲”,请你谈谈对此的想法并如何行动。

Almost everyone knows the famous Chinese saying:A young idler,an old beggar. Throughout history,we have seen many cases in which this saying has again and again proved to be true.

It goes without saying that the youth is the best time of life,during which one‘s mental and physical states are at their peaks. It takes relatively less time and pains to learn or accept new things in a world full of changes and rapid developments. In addition,one is less likely to be under great pressure from career,family and health problems when young. Therefore,a fresh mind plus enormous energy will ensure success in different aspects of life.

Of course,we all know:no pains,no gains. If we don’t make every effort to make good use of the advantages youth brings us,it is impossible to achieve any goals. As students,we should now try our best to learn all the subjects well so that we can be well prepared for the challenges that we will face in the future.

我家的小狗 My Little Dog

Last year,my friend gave me a little dog. I was fond of him very much. I liked to play with him after school and he liked to follow me wherever I went. I was very glad that I had a “body guard”。

Last winter I was very busy with my lessons and came home very late every day. However,no matter how late I went home,my dog used to stand at a comer near my school waiting for me. When I passed there,he barked two or three times then ran towards me. It seemed that he was calling me.

My dog not only,took good care of me,but also was responsible at home. When strangers came to my house,he barked at them but not hurt them. What a lovely dog he is!

(四川成都) 上周,你们班就初中生能否骑电动自行车上学进行了一次讨论。现在,请你根据下表用英语写一篇介绍讨论情况的短文。

注意:1.短文须包括写作提示和表格中所列的全部内容; 2.时态运用正确,书写工整规范;3.词数80-100个左右。 生词提示: electric adj. 电动的 whether conj 能否

讨论结果 25人表示同意; 35人表示不同意

理由 1.这样很方便; 2.能节约上学途中的时间;

1.年龄太小,骑电动自行车不安全; 2.早上交通拥挤,骑电动自行车也快不起来 参考作文:

Last week, our school had a discussion about whether junior students could ride electric bicycles to go to school. 25 students of our class agreed with it, because they say it was convenient for them and it could take less time to go to school. But the other 35 students didn't agree with them. They said it was not safe for the junior students to get to school by electric bicycles, for they were too young. They also said in the morning the traffic was very busy and the students couldn't ride electric bicycles quickly.

2、关于中学生使用手机

赞成意见:1.现在是信息社会,手机是最快的信息交流的工具之一。2.应充分利用好手机。如偶遇突发事故,可立即拨打手机求助。3.可在每天学习之余利用手机游戏放松一下自己。4.只要正确使用好手机,紧跟时间并无过错,追求时尚可以理解,但学习是首要任务。 反对意见:1.学校已提供了公共电话,因此手机并不能带来更多的方便,而且花费较多。

2.若课堂接听手机会影响上课。3.学生玩手机游戏或接发短信,将无法集中精力学习。

注意:1.可适当增加细节和连接词,使文章通顺连贯;开头部分已给出,不计入总词数;

2.词数:100左右;{oppo手机的自白作文}.

Dear Editor,

Nowadays mobile phones are becoming more and more popular among the middle school students. In my opinion, „

Yours truly,

Wang Lin

参考作文:

Dear Editor,

Nowadays mobile phones are becoming more and more popular among the middle school students. In my opinion, we can bring mobile phones to school.

As we know, the 21st century is a modern age and full of information. A mobile phone is one of the quickest tools for us to exchange information. The mobile phone is a fashionable and useful invention, so we ought to make the best use of it. Suppose there's a sudden accident, it is more convenient for us to dial for help immediately. There're also some games in the mobile phone. We can relax ourselves by playing them when we're tired of our studies. In my opinion, it's not wrong to follow the fashion, but the most important thing is how to use the mobile phone in a right way. Yours truly,

Wang Lin

3、课堂演讲:谈谈网络

Good morning, class !

Today , I'll talk about going online. We know that there are too many net-bars(网吧) around us .The Internet can make our lives interesting and enjoyable. Many of us like going online very much because we can learn how to use the computer and get more information from the Internet. We can learn English . We can read some good newspapers and magazines. It can make us clever in playing computer games. I can send e-mails to our friends quickly. We can chat(聊天)online with our friends. It can help us get in touch with(取得联系) people from all over the world. But some students spend too much time in playing computer games and some stay in the net bars all

day and all night. As a result, they do worse and worse in their lessons and they don't study well any more. I think we mustn't go online when it is time for us to study. We can do it in summer or winter holidays.

(湖南长沙)右图是Gina对班上同学的周末活动进行调查后得出的结果,同学们的周末活动真是丰富多彩,想想你和你的同学是如何度过周末的?写一篇名为"Weekend Activities"的文章谈谈你们的周末活动。

要求:1.语意连贯,句式规范,字迹工整;2. 短文中请勿使用真实姓名、地点或所在学校名称;

3. 词数60-80; 4.开头已给出,但不计入总词数

Weekend Activities

In my class, most of my classmates have colorful weekends. In the morning, we usually study at home. In the afternoon, some of us play sports, some play computer games with friends online, others visit their friends and enjoy staying with them. I like surfing the internet on Saturday afternoon. On Sunday morning, I usually play basketball with my father. That is my favourite time. Girls always like hanging out and going shopping with their friends on Sunday. We are very relaxed on weekends.

2、中学生学习时间长、压力大,专家建议学生每天课后应采取适当的方式放松自己。你代表班级在一次 "The Ways for Students to Relax"的学校座谈中与二(1)班的Terry讨论了这一话题,请根据他的观点和你自己的观点,用英语给你的外籍教师Mr. Griffin写一篇有关这次讨论的汇报材料。

His ideas Your ideas

1. Watching TV 1. „

2. Playing computer games 2. „

3. Hanging out with friends 3. „

注意:1. 开头和结尾已经写好;2. 可以适当增加谈论话题时经常用到的话语,使内容连贯

3. 所写内容必须包括上面表格中他的观点和你自己至少三个观点 4. 词数:70字左右。

Mr. Griffin,

Recently I have had a discussion about The Ways for Students to Relax with Terry, a student from Class One Grade Two. „

Terry

参考作文:

Mr. Griffin,

Recently I have had a discussion about The Ways for Students to Relax with Terry, a student from Class One Grade Two. (As we study too long every day, every student should choose ways to relax.) In his opinion, the best ways are watching TV and playing computer games. He also believes that sometimes hanging out with friends isn't a bad way.

However, I'm not quite agreeable with him. In my opinion, watching TV or playing computer games is not a good way to help us relax. I think listening to music and playing sports are good ways because they can help us keep healthy. I often play pingpong after class and I find it really helpful to both my health and my study. Besides, I think chatting with our friends isn't a bad way. I think it can help me get on better with my friends.

篇四:《关于手机使用的调查报告总结》

关于手机使用的调查报告总结

这次我们小组一共做了100份调查问卷,其中有效问卷93份,我们将问卷分为了两半,随机找了不同男生女生填写了此问卷,并就几个重点问题进行了统计,运用统计学的有关知识绘制了五个表格。

通过调查我们发现我们学校的学生使用手机的品牌最多的是IPHONE,人数为21,其次是三星,但总体来看使用国产手机的使用占大多数。大学生购买手机的价位一般维持在一千到三千,现在我们购买手机的资金还大部分来自父母,购买手机的价位还处于中等阶段,但手机的更换频率是一两年一换,而购买手机主要考虑的因素有性能、品牌、外观和价格,一个月的话费也基本上在30到100。我们还发现同学每天使用手机的时间基本在三小时以上,极少部分同学会低于一小时,对手机的依赖越来越严重。

通过这些图表以及数据描述,我们发现:国产的手机品牌比不上外国品牌销路好,更多的学生都将手机购买首选定位在国外品牌。外商来华投资本就有优惠政策,而且价格不菲,销售业绩的蒸蒸日上让我们对国产手机品牌不甚明朗的前景、激烈的市场竞争得以管窥蠡测。目前的国产手机愈发注重自主创新,资金倾斜向手机性能、软件开发上。而经过调查而显示的消费者对性能要求颇高正是印证了国产手机品牌厂家的正确。但同时也应看到,消费者对售后服务的要求,并没有得到大多数经营品牌的贯彻落实。

另外一个值得关注的问题是现在的大学生每天使用手机时间过长,很大一部分都超过五个小时。而根据平常对周围人的观察,五个小时只多不会少。手机的过度频繁使用,已影响到学生的正常学习休息时间。过度沉迷在手机带来的虚拟世界里,忽略掉正常的社会交往;长时间看着手机屏幕,对人身体的危害更是日积月累的增加:注意力下降、视力下降、辐射增多、、、这些潜在的危害却由于手机的便捷方便要被忽视么?怎样能行之有效的减少学生对手机的依赖,更多的使他们融入社交圈,有健康充实的娱乐方式,也是现在的教育所要认真考虑的背后问题。

只是希望,这份不太完善的调查结果能为某些问题的深究与解决提供一些契机。

篇五:《千万销量背后的匠人哲学:OPPO陈明永》

2014-07-03 转自芭莎男士商业

OIA

2013年9月23日,微雨,北京奥雅会展中心,OPPO新款智能手机的发布会正在这里进行。OPPO CEO陈明永作为第一个主讲人快步走到台前,人们很难将眼前这个圆脸短发、个子不高、深色商务衬衫扎进牛仔裤的中年男人,与他手中以时尚设计著称的手机联系在一起,但这并不影响台下“O粉”的欢呼与尖叫。

陈明永是这—切的缔造者。就在此前一年,OPPO售出了约900万部智能手机,同期小米手机的出货量为719万部。当国产品牌以“千元智能机”扫荡市场时,OPPO手机的零售价多在2000元以上,营业额近百亿元。对于这些数字,陈明永不置可否。在他看来,如何做好一个产品再把它卖出去显然更为重要,而利润只是“把所有东西做好之后的最后一个环节”。这与稻盛和夫“不要追逐利润,要让利润追着你走”的观点如出一辙。

初涉江湖

44岁的陈明永出生在四川达县的一个工匠之家。1992年,陈明永从浙江大学信息与电子工程系毕业后,进入四川一家国营无缝钢管厂工作。但仅仅工作了10天,他便毅然离开家乡,踏上了去广东的火车。陈的理由是,这种国营工厂与自己在大学读到的索尼、本田等企业史书籍中的画面不一致。这—度被他视为人生中最重要也是最明智的一个选择。

后来发生的事就如外界所知,陈明永进入小霸王公司,三年后随段永平创建步步高,而他所带领的步步高视听业务曾在数年内进入行业前三。2001年,陈明永在全球范围内注册OPPO品牌。他思虑长远,包括专门请一家欧洲的设计公司打造出品牌名称,为的就是有朝一日公司可以打入海外市场。

凭借着对视听产业的熟稔,OPPO早期的音乐播放器、DVD播放机等产品蜚声中外,陈明永那时甚至还盯上了液晶电视。不过,当时的液晶面板几乎完全依赖于进口,并占了整机的八成成本,陈明永认为,OPPO发挥的余地太有限。2006年,陈明永果断叫停液晶业务。彼时,音乐播放器和DVD市场江河日下,液晶电视这条路似乎也行不通,陈明永开始思考,年轻的OPPO该如何走。

2006年,深圳华强北,这个以生产电子和通讯产品为主的工业区,已经成为中国最大的电子市场。陈明永在华强北逛了5个小时,都没找到一款喜欢的手机,这让他坚定了—个想法——“我要做手机。”

当时手机市场的格局比较稳定,诺基亚、三星等国际品牌有着绝对优势,国产品牌则生存艰难,市场份额跌至30%。陈明永做手机的决心并未被这些数字动摇,他隐约看到一场关于手机的变革即将发生。

起初,陈明永的目光紧盯手机硬件,为了避免国产手机死于品质的结局,OPPO追逐顶级供应商。陈明永表示OPPO是第一个使用飞利浦芯片的MP3公司,而开发功能机时OPPO选择昂贵的日立显示屏和进口电芯。OPPO的市场定位精准:目标用户年轻、未必富足、追求时尚。