篇一:《英语作文800字》
It is a common knowledge that companies like to make some advertisements for their products and the reputation of companies. With the development of technology, there is a new kind of advertisement which is the Internet advertisement. Whether the Internet advertisement is better or the traditional advertisement is more useful has been sparked a heated debate. Some people hold the belief that Internet advertisement is better, it is more power. While others think the opposite. Now let us discuss the affection of Internet advertisement and traditional print advertisement. We will see which makes more sense for a company to spend their money on. I prefer to the first view.
First, I am going to talk about what is traditional print ad. Direct Mall, Yellow Pages, Radio, TV (Broadcast Cable), Magazines, and Newspaper, these are traditional print ads. The breadth of U.S. advertisers across virtually all industries means that growths of advertising spend is highly correlated with the GDP, a measure of country’s productivity. The story becomes different when disaggregating advertising spends by channel. While TV, direct mail and newspapers account for nearly three-fourths of all advertising spending combined, the Internet channel has grown the fastest since 2001, taking share away from most traditional channels. Internet advertising grew at an annual clip of 18% from 2001-2006 and only cable TV (10%) was close to a double digit growth rate. Other channels basically kept pace with GDP growth (about 3%), with newspapers (1%) and radio (2%) most negatively affected. Total US internet advertising was $21.2B in 2007, a 26% increase over 2006. Consumer related advertising made up 55% of revenue. However, in the first quarter of 2008, for the first time in three years, quarterly internet ad revenues failed to set a new record.（the figures come from the article which is named Impact of Internet Advertising.）So, we can see the importance of traditional ads from the GDP, and the GDP is related to company profits closely.
Second, I want to say something about Internet ads. The internet powerfully influences industry structure and sustainable competitive advantage. The Internet weakens industries’ profitability, as rivals compete on price alone. And it no longer provides proprietary advantages, as virtually all companies now use the Web. The Internet is no more than a tool-albeit a powerful one-that can support or damage your firm’s strategic positioning. The key to using is most effectively? Integrate Internet initiatives into your company’s overall strategy and operations so that they 1) complement, rather than cannibalize, your established competitive approached and 2) cerate systemic advantages that your competitors can not copy. Integrating Internet
initiatives enhances your company’s ability to develop unique products, proprietary content, distinctive processes, and strong personal service-all the things that create true value, and that have always defined competitive advantage. Advertising on the Internet has the dual benefit of being generally more efficient and effective compared to other media channels. A standard advertising cost metric is CPM or Cost per Thousand Impressions. For example, a $1 CPM equates to a cost of $1 to reach 1,000 theoretical viewers or readers (theoretical because not everyone will read or look at an advertisement). Internet CPM rates in 2006 averaged $6, much less than most traditional media (see table below). Compounding this lower cost is the effectiveness of Internet advertising, which can be measured using a variety of tracking methods. An advertiser can tell, for example, who clicked on an Internet ad and even who bought a product or service during an internet session. Companies such as Google and Yahoo have leveraged the measure-ability of the Internet to charge advertisers for clicks rather than impressions, further attracting advertisers with its pay-for-performance model. On the other hand, it is extremely difficult to measure how effectively television, newspaper, radio or magazine ads drive sales.
(This graph comes
from Google imagines)
Finally, I would like to put Internet ads and traditional ads together to show something. It is well-known that ads can make profits for companies. So, no matter Internet ads or traditional ads all can bring money for companies. The difference is just which can bring more profit for a company so that a company likes to spend their money on.
And we can see it very clear traditional ads can make more sense for a company to spend their money on. The traditional ads have been existed for many years. I hold the idea that traditional ads look like the grass live in individuals’ mind. It is more acceptable. But with the new generation born, and touch the new staff, maybe they will change. {In the upcoming fifth stage, information technology will be used not only to connect the various activities and players in the value system but to optimize its working in real time, Choices will be made based on information from multiple activities and corporate entities.}(Strategy and the Internet, by Michael E. Porter P.14).
These years traditional ads is more acceptable, because it existed many years, and Internet ads just come out, but Internet ads have a huge progress. So, I think Internet ads will more sense for a company to spend their money on in the future.
篇二:《800字英语作文》
The wonderful place----Britain
Britain is a very beautiful country, many palaces of interests are located there."Such as City of Flowers" London, "Northern Athens" Edinburgh, City University of Oxford, Cambridge, antique city of York, Shakespeare's hometown .They have been known all over the world . Currently, sites listed by the United Nations World Cultural and Natural Heritage Sites are reaching 14, that the Tower of London, Westminster Palace, Blenheim Palace. Canterbury Cathedral , Bath, Stonehenge, Salisbury, Iron Bridge Gorge, side Hastings Abbey ,Gardens , Durham Cathedral ,ancient castles, Hadrian's Wall, Gwyn castle group, the St. Kilda archipelago of Scotland, Northern Ireland's "Giants of the Road" and Anderson coral island. They are distinctive, very popular tourist spots, attracting millions of tourists around the world. Absorbed in it, wanting to know more? Don't worry and I will show you something necessary when you are on a tour.
Firstly, how can you get there? Sitting in a train is a good choice .Train railway system there is perfect with good equipment. There are several commonly used discount train tickets, the British national railway ticket. London Metropolitan train, EuroStar,Rail Roversetc. As an international transportation hub, you can find a flight to Britain almost everywhere. Thus, money permitting, please take a flight.
British people are always talking about weather. Do you know why? Britain's located on the west side of the Atlantic .Due to the North Atlantic Warm Current it is raining nearly all the year round. Rich water resource permits British people plant forage crops and pasture. However, the food they product by themselves is still not enough and they have to import some from other countries, resulting that their cooking style has been influenced greatly. Fortunately, the UK has a long history of cooking. So they still retain the old tradition of eating habits and cooking techniques somehow.
British people generally prefer braise, grill and fry. Interestingly, they are keen on cooking beef, seeing barbecue beef ROASTED BEEF. Best known British food dishes are: STEAK KIDNEY PIE, ENGLISH FISH CHIP, CHICKEN
A LA KING and so on. British like hunting and there are many hotels and restaurants will serve some special dishes such as VENISON,HARE, PHEASANT, goat WILDSHEEP all making of wild animals.
Yorkshire pudding is a delicious British food, made by the batter, somewhat similar to the U.S. light baked pastries. Usually eaten with roast beef, broth or some other food and soup. Broth is considered necessary when eating. It originated in Yorkshire, and then prevailed throughout the UK.
A wide range of UK hotels are there. Such as the Youth Hostel series and ultra-luxury hotel's presidential suite. Visitors can select where to live according to how much money there are in your pocket. In fact, the British island is dotted with hotels. So don't worry about your accommodation.
London is a paradise of shopping. Plenty of shops are there and some even say there's nothing you can't buy in London.Most shops are open between
10:00 to 18:00, and till the late night shopping on Thursdays. Still a large number of stores are not closed until 19:00 or 20:00. Recently, some stores are open on Saturday and Sunday, hoping to attract more customers.
British retailers can be divided into department stores, specialty shops, supermarkets, street shops, markets, Chinatown stores. Traditional department stores and specialist shops, the so-called High Street Shop, generally have better services, and goods of high quality. However, they are more expensive. Supermarkets can provide with variety of food and necessities in good quality and affordable. Street shops are more convenient, but the price is not cheap. All things really cheap are in the commodities market. Vegetables buying in the market is always be of half price of those in the Super Market.
There are many shopping centers consisting of a few stores. Even the town is not the exception only of a small size . This is very different from our country. Learn to seize the opportunity to shop in the UK. The annual summer (July and August )and Christmas is the time when goods are sailing in a big discount some brand-name products often hit half off and also people go shopping frequently. In short, as long as we take care of it, we will be able to buy things we really want in the UK.
Working time of British may be longer than other European countries, but the British seem to be more eager to relax after work. According to a recent survey, the British are more willing than other Europeans to go out and attend a party. British invent many sports, like football, cricket, golf, billiards, tennis and so on. However, in recent years, especially young women, they are not playing balls usually but going to fitness center, swimming and participating in exercise classes.
Some people choose to go outside to breathe fresh air. According to figures obtained, walking is the most popular physical activity. Approximately among every five people, there is one choosing to walk o exercise.
A man like walking say that you can calm down and relax while you are napping. At the same time, you are doing exercise and you can breathe fresh air.
In addition to exercise, going to the pub to drink is also the British favorite to kill time. Last year, Britons drank about $ 55 billion of alcoholic beverages. Why are they so keen on a pub? A bar owner naming Stuart say" I think that is a very unique place. We like to chat in the pub in a kind of relaxing atmosphere. Pub is a community center. We often do some sports here such as playing darts. That's why the pub is so charming."If you don't do to a bar, you can't have been to Britain.
One thing you should be care is tipping. British have the habit of tipping. When you are in a restaurant . If the bill does not including service charges, you may give about 10% of your costs to your helpful staff. There is no tipping in theaters or gas stations .
Want a tour to Britain? Don’t hesitate and let’s go.
篇三:《800字英语作文》
Britain is a very beautiful country, many palaces of interests are located there."Such as City of Flowers" London, "Northern Athens" Edinburgh, City University of Oxford, Cambridge, antique city of York, Shakespeare's hometown .They have been known all over the world . Currently, sites listed by the United Nations World Cultural and Natural Heritage Sites are reaching 14, that the Tower of London, Westminster Palace, Blenheim Palace. Canterbury Cathedral , Bath, Stonehenge, Salisbury, Iron Bridge Gorge, side Hastings Abbey ,Gardens , Durham Cathedral ,ancient castles, Hadrian's Wall, Gwyn castle group, the St. Kilda archipelago of Scotland, Northern Ireland's "Giants of the Road" and Anderson coral island. They are distinctive, very popular tourist spots, attracting millions of tourists around the world. Absorbed in it, wanting to know more? Don't worry and I will show you something necessary when you are on a tour.
Firstly, how can you get there? Sitting in a train is a good choice .Train railway system there is perfect with good equipment. There are several commonly used discount train tickets, the British national railway ticket. London Metropolitan train, EuroStar,Rail Roversetc. As an international transportation hub, you can find a flight to Britain almost everywhere. Thus, money permitting, please take a flight.
British people are always talking about weather. Do you know why? Britain's located on the west side of the Atlantic .Due to the North Atlantic Warm Current it is raining nearly all the year round. Rich water resource permits British people plant forage crops and pasture. However, the food they product by themselves is still not enough and they have to import some from other countries, resulting that their cooking style has been influenced greatly. Fortunately, the UK has a long history of cooking. So they still retain the old tradition of eating habits and cooking techniques somehow.
British people generally prefer braise, grill and fry. Interestingly, they are keen on cooking beef, seeing barbecue beef ROASTED BEEF. Best known British food dishes are: STEAK KIDNEY PIE, ENGLISH FISH CHIP, CHICKEN
A LA KING and so on. British like hunting and there are many hotels and restaurants will serve some special dishes such as VENISON,HARE, PHEASANT, goat WILDSHEEP all making of wild animals.
Yorkshire pudding is a delicious British food, made by the batter, somewhat similar to the U.S. light baked pastries. Usually eaten with roast beef, broth or some other food and soup. Broth is considered necessary when eating. It originated in Yorkshire, and then prevailed throughout the UK.{800字的英语文章}.
A wide range of UK hotels are there. Such as the Youth Hostel series and ultra-luxury hotel's presidential suite. Visitors can select where to live according to how much money there are in your pocket. In fact, the British island is dotted with hotels. So don't worry about your accommodation.
London is a paradise of shopping. Plenty of shops are there and some even say there's nothing you can't buy in London.Most shops are open between 10:00 to 18:00, and till the late night shopping on Thursdays. Still a large
number of stores are not closed until 19:00 or 20:00. Recently, some stores are open on Saturday and Sunday, hoping to attract more customers.
British retailers can be divided into department stores, specialty shops, supermarkets, street shops, markets, Chinatown stores. Traditional department stores and specialist shops, the so-called High Street Shop, generally have better services, and goods of high quality. However, they are more expensive. Supermarkets can provide with variety of food and necessities in good quality and affordable. Street shops are more convenient, but the price is not cheap. All things really cheap are in the commodities market. Vegetables buying in the market is always be of half price of those in the Super Market.
There are many shopping centers consisting of a few stores. Even the town is not the exception only of a small size . This is very different from our country. Learn to seize the opportunity to shop in the UK. The annual summer (July and August )and Christmas is the time when goods are sailing in a big discount some brand-name products often hit half off and also people go shopping frequently. In short, as long as we take care of it, we will be able to buy things we really want in the UK.
Working time of British may be longer than other European countries, but the British seem to be more eager to relax after work. According to a recent survey, the British are more willing than other Europeans to go out and attend a party. British invent many sports, like football, cricket, golf, billiards, tennis and so on. However, in recent years, especially young women, they are not playing balls usually but going to fitness center, swimming and participating in exercise classes.
Some people choose to go outside to breathe fresh air. According to figures obtained, walking is the most popular physical activity. Approximately among every five people, there is one choosing to walk o exercise.
A man like walking say that you can calm down and relax while you are napping. At the same time, you are doing exercise and you can breathe fresh air.
In addition to exercise, going to the pub to drink is also the British favorite to kill time. Last year, Britons drank about $ 55 billion of alcoholic beverages. Why are they so keen on a pub? A bar owner naming Stuart say" I think that is a very unique place. We like to chat in the pub in a kind of relaxing atmosphere. Pub is a community center. We often do some sports here such as playing darts. That's why the pub is so charming."If you don't do to a bar, you can't have been to Britain.
One thing you should be care is tipping. British have the habit of tipping. When you are in a restaurant . If the bill does not including service charges, you may give about 10% of your costs to your helpful staff. There is no tipping in theaters or gas stations .
Want a tour to Britain? Don’t hesitate and let’s go.
篇四:《800字英语论文》
The Use of Mobile Phone among Senior High School
Students As is well known to us all, mobile phone has deeply rooted in people's daily life. Whenever you see people around whether they are walking on the street or sitting anywhere, you will easily find it that people just stare at their cell phones. We
strongly rely on the mobile phone all-round from the morning wake-up alarm through daily communication with friends, co-workers and customers, surfing on the internet, looking up new words, reading electric books, booking tickets, listening to songs, watching movies, playing games, even navigating when driving a car, to a soothing music helping us to fall asleep.
However, when it comes to the senior high school students, whether to use mobile phone is a big problem which should be attached great importance to. It can be of help if they use it for study while it may be of huge damage if they use it just for entertainment, instead.
their study and their communications with others instead of just for
entertainment. Senior high school students may use mobile phone to contact with their parents, get relaxed after study, get information in time, set alarm clock, take photos, and so on.
have cell phones, they can just use letters to contact their parents and it takes several days to hear from them. If the students have cell phones, they just need to dial their number and then they can acknowledge what their parents plan to do or what they are doing. Thus, cell phones make them closer.
difficult for them to get news and information without mobile phone for the reason that they have almost no communication with people outside. As long as they have cell phones, they can surf the internet and easily get to know what's happening in the world as well as how the weather is like in their hometown.
favorite novels and newspapers, listen to the music and even watch movies by cell phones. As a saying goes "all work and no play make Jack a dull boy", so they can get relaxed after long time study to adjust themselves by using mobile phone.
First of all, for one thing, not only can mobile phone harm students' eyes, making them short in sight, but also scientists have proved that it can also affect their brains as well. For another, it is a waste of time to use mobile phone too much, which will make them addicted.
small economic burden to most parents. What's worse, some students may compare with the higher wanting more and more, which is of great harm. Additionally, as long as the phone is stolen, it takes much time finding it or even they have to buy a new one, which will influence them a lot setting them in a bad mood.
psychological well-being, which may even cause social problem! For example, they may get into websites that involve violence which should be banned.
From what are listed above, we can see that every thing has its two sides and
mobile phone is obviously not an exception. Easily we will find it that the advantages high school students may use mobile phone to contact with their parents, get relaxed after study, get information in time, set alarm clock, take photos, and so on. I believe only in this way can they live a better life.
篇五:《800字英语影视论文示范2》
Directions：Please write your paper according to the outline pattern offered要求: 请根据下列提
Sample 2: 示范 2
The 800-word Terminal Paper 八百字学期论文
THE OMINOUS COMEBACK
1. Introduction
High Noon was an American western film directed by Fred Zinnemann in 1952 It has been supposed as a successful western film, which has won a lot of Acadamy Awards for the Best Actor in a Leading Role, Best Film Editing, Best Music, Best Song. It was also nominated for Best Director, Best Picture, and Best Writing, Screenplay. The way the director started the film is rather peculiar and has impressed me a lot. The paper focuses on the opening means the director adopted to attract the audience.
2. Definitions of Some Terms
Omitted从略
3. Analysis
In order to analyze the means the director used, the present writer has chosen some typical shots from the film.
3.1 The Way the Three Gunslingers Appears
From the movie clip in Table 1, it looks daytime. Many buggies park outside a white church building with a steeple set in dense trees with a few low houses in the neighborhood. Some people are moving into the church. The three gunslingers are strutting into the frame from the right on horseback without being identified. Church bells are pealing aloud, indicating the mass time of the town, which suggests most of the townspeople be probably inside the church and few in streets. The sound of the hooves comes as the 3 men are riding past the front of the church. Besides, the puffing breath of their horses can be heard as well, which further depicts that the town is really quiet now.
3.2 The Reactions of Some Townspeople
From the photo in Table 2, as the three guys are off the frame from the right, a couple in a buggy are turning back, obviously stunned at the sight of the three. From their worried look on their face and in their eyes, they have most likely realized the meaning of the showup of the three. In other words, their facial expressions have betrayed their worry about sth bad. Maybe the three’s coming may sta