篇一:《女神新装》
女神新装
女神新装
许晓雨
春天到了，春天女神请各位女神们来一聚，大家都在为聚会准备新装。{女神的新装,嘉宾}.
樱雪纷飞
樱花女神穿了一袭淡粉色长裙，在腰间点缀上了一些美丽淡雅的粉樱。既能突显出自己高雅的气质，但同时不失典雅而且时尚感十足。樱花女神又在头发上打上了韩范十足的公主头，这与自己完美的鹅蛋脸相结合，简直美若天仙。可是樱花女神还不是特别的满意！为什么呢？因为啊樱花女神觉得头上没有头饰不够完美！但是自己的头饰与服装又不相匹配！所以智慧的樱花女神想到可以在头上别上一些樱花，只要自己一旋转：一片又一片精致素丽的樱花就如雪一般在空中翩飞······{女神的新装,嘉宾}.
杏花微雨
杏花女神准备盛装出席，但她想不好自己是穿红色的抹胸长裙呢？还是穿自己的白色纱裙呢？经过她的仔细思考决定穿一条白色的纱裙。此裙是修身的短裙，可以露出杏花女神笔直修长又纤悉的美腿，但同时又很蓬松。穿起来一种美好又梦幻的感觉，让人感到迎面走来了一位梦中见过无数次的梦中情人。与杏花女神的气质无比吻合，再配上女神一头飘逸又秀丽的青丝三千可谓是绝配！{女神的新装,嘉宾}.
窈窕淑女
牵牛花女神再三思量决定穿一身旗袍把自己打造一位古典美人，一位君子好逑的窈窕淑女。于是牵牛花女神穿了一件蓝紫旗袍，旗袍上还绣上了祥云纹，用得是苏绣的手法，再配上一支宝蓝色簪子与牵牛花这一类仿佛从画上走下来的古典美人来说这一套的淑女是完成与其气质相匹配的！这样美轮美奂的样子也只有牵牛花女神才可以控制的！
金花翠萼
迎春花女神穿了一条浅绿的抹胸A字长裙，在又自己浅咖啡色的头发打了一个流行萌装。在头山别上了一大簇鹅黄色的迎春花，是一种非主流的萌萌哒装束。
春天女神的聚会，顺利开始······
点评：女神新装构思极其巧妙，富有想象力，将新装运用与标题串联，文中内容刻画极
其具有画面感，美感十足呀。
篇二:《从《女神的新衣》看中国综艺节目盈利模式的创新及发展》
毕业论文
题 目 学生姓名 学 号 系 部 专业班级 指导教师 职 称
2015 年 5 月
从《女神的新衣》看中国综艺节
目盈利模式的创新及发展
谭伯桑{女神的新装,嘉宾}.
110522001 中文系 广告1121班 陈杏娟 讲 师
原创性声明
本人郑重声明：所呈交的本科毕业论文（设计），是本人在指导老师的指导下，独立进行研究工作所取得的成果，成果不存在知识产权争议，除文中已经注明引用的内容外，本论文（设计）不含任何其他个人或集体已经发表或撰写过的作品成果。对本文的研究做出重要贡献的个人和集体均已在文中以明确方式标明。本人完全意识到本声明的法律结果由本人承担。
作者签名： 日期： 年 月 日
论文版权使用授权书
本人了解湖南商学院北津学院有关保留、使用学位论文的规定，即：学校有权保留学位论文并根据国家或湖南省有关部门规定送交学位论文，允许学位论文被查阅和借阅；学校可以公布学位论文的全部或部分内容，可以采用复印、缩印或其它手段保存学位论文。
作者签名： 导师签名 日期： 年 月 日{女神的新装,嘉宾}.
内容摘要
《女神的新衣》在给观众带来收视震撼的同时，为观众创造了“即看即买”的全新用户体验和T2O商业模式，这种新型的互联网商业思维模式，对于拓宽各大电视台盈利模式有一定的借鉴意义。本论文通过对《女神的新衣》传统盈利模式、T2O模式以及IP版权的分析，了解其盈利模式的创新及发展，深入探讨“电视+电商”的T2O模式、IP版权的特点，以及在我国综艺节目盈利模式发展过程中产生的影响。最后,结合前面的研究,对我国综艺节目盈利模式的发展提出形式多元化、注重内容建设与观众互动交流、版权保护等方面的盈利方式转变的思考与建议。为以后的我国综艺节目盈利模式的发展奠定更为坚实的基础，并有着一定的借鉴作用。
关键词
《女神的新衣》；T2O；盈利模式
ABSTRACT{女神的新装,嘉宾}.
" The Goddess's New Clothes " at the same time of viewing shock to the audience, for the audience to create a "see the buy" new user experience and T2O business model, this new type of Internet business mode of thinking, to broaden each big television profit model has certain reference significance. This thesis based on "the goddess's new clothes" traditional profit model, T2O model and the analysis of the Intellectual Property, understand its profit model innovation and development of the probe "TV + electricity" T2O mode, the characteristics of the Intellectual Property, and the variety show in China in the development process of profit model. Finally, combined with previous research, put forward to the development of Chinese variety show a profit mode form diversification, pay attention to the content construction of interaction with the audience, the copyright protection in the change of the profit of thinking and suggestion. For later variety show a profit pattern of development in our country to lay a more solid foundation, and has a certain reference function.
KEY WORDS
" The Goddess's New Clothes "；T2O；Profit Model
目 录
绪论„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„1 一、《女神的新衣》盈利模式分析„„„„„„„„„„„„„„„„„„„2 ㈠《女神的新衣》传统盈利模式分析„„„„„„„„„„„„„„„„„„„3 ㈡“电视+电商”T2O模式„„„„„„„„„„„„„„„„„„„„4 1.电商平台——天猫„„„„„„„„„„„„„„„„„„„„„„„„4 2.竞拍环节——品牌入驻„„„„„„„„„„„„„„„„„„„„„„5 3.明星衣橱„„„„„„„„„„„„„„„„„„„„„„„„„„„„6 ㈢出售IP版权„„„„„„„„„„„„„„„„„„„„„„„„„„„„6 1.跨界手游合作„„„„„„„„„„„„„„„„„„„„„„„„„„7 2.网络转播权„„„„„„„„„„„„„„„„„„„„„„„„„„„7 二、《女神的新衣》对中国综艺节目盈利模式的影响„„„„„„„„„„„7 ㈠T2O模式受到广泛关注，在不断尝试中形式日趋丰富„„„„„„„„„„„7 1.“电视+社交平台”„„„„„„„„„„„„„„„„„„„„„„„„8 2.“电视+电影”„„„„„„„„„„„„„„„„„„„„„„„„„„8 3.“电视+旅游”„„„„„„„„„„„„„„„„„„„„„„„„„„9 ㈡IP版权的价值被放大„„„„„„„„„„„„„„„„„„„„„„„9 ㈢传统电视广告形式的创新„„„„„„„„„„„„„„„„„„„„„„10 三、思考与建议„„„„„„„„„„„„„„„„„„„„„„„„„11 ㈠基于T2O模式的思考与建议„„„„„„„„„„„„„„„„„„„„11 1.T2O模式的可持续发展性„„„„„„„„„„„„„„„„„„„„„„11 2.T2O模式的可复制性„„„„„„„„„„„„„„„„„„„„„„„„12 ㈡基于IP版权的思考与建议„„„„„„„„„„„„„„„„„„„„„12 1.针对IP版权利用的进一步挖掘„„„„„„„„„„„„„„„„„„„„12 2.针对综艺节目模式版权，寻求政策上的支持„„„„„„„„„„„„„„ 13 ㈢基于传统广告模式创新的思考与建议„„„„„„„„„„„„„„„„„13 四、结语„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„14 参考文献„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„14 致谢„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„16